Promoting Your “Brand” Through Social Media {Tech Tuesday}

September 3, 2013

Social media can be a very powerful tool. You just have to know how to use it, and in what ways to use it that can benefit you best.

If there is one thing I learned from taking the Social Media Engagement Mini-Session in the beginning of August at USM, it is how to best engage your followers on various social media platforms and gain a trusty network. In order to get the most out of social media, you have to build up your network and promote your “brand.” A brand is basically what you are trying to sell. Sometimes you might not necessarily be at the point in your career yet that you are trying to sell. Social media can help you sell that future part of yourself.

To demonstrate this, in my social media mini-session we wrote one to two sentences that described our “brand.” I changed my Twitter bio to reflect that:

Journalist. Student at the University of Southern Mississippi. I am a reader, blogger, tweeter and future magazine feature writer.

For some people, that brand can be about themselves, or it can be about company or organization they are trying to start up. For most of us students, we were trying to sell our future selves. As seen in my Twitter bio, my brand is that I’m a journalist who loves to do feature writing for magazines. That type of writing is my forte. So the type of people I would want to follow on Twitter are people that work in magazines, other journalists, etc. I would want to engage with others on social media who are like-minded in that respect. The same goes for any other social media; you want to grow your following with people that are in the same niche as you.

It’s not about the quantity of followers, as my professor Gina Chen said. It’s about the quality. In other words, you don’t want to please everyone. It’s not even possible to do that. You want to find your niche and stick with it. Find the people that matter most, and cater to them, and you will start to grow your networks through social media.

The most important thing about social media is the constant flow of ideas and conversation. Reply to everything! Unless it’s spam. Get rid of that. But when someone comments on one of your blog posts or @ replies you on Twitter, you should always reply. It shows your readers and followers that you are engaged in the conversation, and they will be more likely to keep reading your blog and keep engaging with you on Twitter and spreading your brand to their own networks.

I keep mentioning blogs and Twitter, but these tips apply to all forms of social media. Facebook pages, LinkedIn, Instagram.., All of these and more. There are tons of social media out there, and to promote your own personal brand, the best thing you can do is engage with your network and follow other people who are like-minded with your brand.

Follow these tips, and you are well on your way to growing your networks and gaining new friends in the process!


 aeae39ce0684b4e0e8af79f79cbfff96Leah is studying News/Editorial Journalism at the University of Southern Mississippi. You can hear more from her at LMLewis Writes.

Meg September 3, 2013 at 8:12 am

I took her class too! 🙂

Leah September 3, 2013 at 3:29 pm

That’s awesome! I love taking her classes. They’re so much fun!

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